Is a Factor-Tilted All-in-One ETF Worth the Complexity?
A new Canadian ETF promises to do more than just match the market — it aims to beat it, modestly but persistently, by tilting toward certain stock characteristics that academic research has linked to higher long-run returns. That is a genuinely interesting proposition. It is also one of the oldest marketing stories in fund management, and it deserves a careful reading before any investor decides it solves a problem they actually have.