A savings account statement beside cash and rising price tags, illustrating the hidden cost of cash over time
Investor Behavior

When “Safe” Cash Is Quietly Losing You Money

Ask most savers why they keep a large balance in a savings account rather than in the stock market, and the answer usually comes down to a single word: safety. Cash cannot fall to zero overnight, it is there when you need it, and it never sends you an alarming statement after a bad month for shares. But that comfort has a cost that rarely shows up on any statement — and according to Vanguard’s head of behavioural economics research, Andy Reed, it is a cost the UK is paying on a very large scale.